Amalgam Style & Functionality: Make your Living Spaces Beautifully Personalized Today!

Satish has a vast successful career with 30+years of experience. He started his career with joining Murugappa Group as only non-engineer. Later he joined famous brand Jaquer and expanded its presence in South Asian market, African market and European market. In 2012, he joined Aparna Enterprises limited with high-end solutions of sanitaryware. He propelled the growth of the company with his extraordinary expertise in real estate and home décor sector.

In this vast world, each and every person of any age group has their own tastes, needs and preferences. Same old thing cannot be helpful for every individual all the time. After all, luxury is the ultimate, it will make dream for more. At this advanced age we need certain features to survive and get attuned with this technologically sound environment. For every individual, if luxury is there, the beauty of perfection is there. Now-a-days the structure of family is transforming, so there needs. The personalization is depending on the family and how they want their living spaces to be.

Right proportion of convenience and personalization play the major role in creating exquisite design within limited budget

Personalization is the key of the marketers to attract potential customers. By the virtue of data and technology the personalized marketing has crept into real estate market. After all, in today’s context without personalization nothing can move forward.

Interlinking of Personalized Spaces & Budget

1.Trendy designs should be more functional rather than just being a showpiece. It should have an operational value, deliver elegance, and enhance the beauty of a space wherever it is fixed. Today, we get a wide market to scan and choose materials and we can refer designs online from different designers and can manage our budget-friendly elegance.

2.Personalized spaces are more effective & efficient and sometimes costly or cost-effective. Not everybody can afford luxury brands like Armani, Mercedes, and BMW.

3.Some people who are very much particular about the money they are paying for making their home luxurious and some are very much particular about their budget. So, making a perfect space for the dwellers is very important within the prospective budgets. Designers are playing key role here to convert your living space aesthetically elegant which reflects vibrant at the same time relaxing mode.

Role of Designers & Architect in combining Style & Functionality

1.In today’s context, budget is very important for any individual, and again it varies from person to person depending on their pay-scales and incomes. It is very important to balance functionality and chic & luxurious style in limited space in urban structure.

2.Budget sometimes can rise and go down according to the needs of the individuals. If you need best of the best brands in your homes, lavish and aesthetic design, definitely you need to increase your budget.

3.Starting from fabric, floors, shades and materials everything is designed according to the preferences, where any individual can mix and match products according to their needs. Actually, prior getting into the construction and renovation for your homes, each family needs to discuss their needs and preferences to finalize the respective budget with their designers and architects.

4.Here the designers and architects play crucial role, to guide the individuals in budgeting and cost-controlling while building their dream castle. Convenience plays the major role in creating minimalistic design within limited budget.

Trendy Living Spaces Styles to Fit the New Generations

1.Trendy designs should be more functional rather than just being a showpiece. Firstly, it should have an operational value. Besides, it should deliver elegance and enhance the beauty of a space wherever it is fixed. Today, we get a wide market to scan and choose materials and sometimes, we can refer designs online from different designers and can manage our budget friendly elegance. Not everybody can afford luxury brands like Armani, Mercedes, BMW, and they are very much particular about the money they are paying for making their home luxurious. Experts are there who can guide the homebuyers with perfect matched product according to their budget. Designers are playing key role in converting living space aesthetically elegant which reflects vibrant at the same time delivers relaxing mode.

2.In today’s modern era, people wants their home to look perfect which reflects graceful and chic interior which can charge up their day long exposure to exhaustion at their working place. For a home, living room is the heart of the house. People always want their living room to be designed uniquely. Now-a-days, Classical themed designs are hitting the top spots in the trending list. Apart from that, contemporary abstract aesthetic designs are also high on demand. Sometimes, fusion of the two is also working well with the interiors. Classical designs are little time taking and costly designs which needs expert craftsmen, while contemporary designs are affordable, time saving and easily adoptable.

3.Three important aspects of designs are Floors, Doors and windows, and Fixtures. Choosing right material for the floor is very crucial as it reflects the whole space, proper position and designs of doors and windows is also important as it drives the amount of light coming inside the space, fixtures like bathroom essentials or lightings put an exquisite attractiveness to the space. In modern and contemporary style black and white dominate the color palette, with some faded shades of blue, red, among other prime colors. Then comes the wall shades and curtains which makes the whole design look complete. Each design has its unique characteristics, flavor, finish, and experience, and interior styles.

4.Modern home design uses neutral colors to elevate the sense of functionality. Contemporary home décor is characterized by jute and textured wood, modern curved lightings, curved edged sofa and shining surfaces. Bohemian style is a fusion which includes antique aesthetic décor like metallic items, hand-woven fabrics of bright colors.

Home Interior Boosting Mood, Health & Well-being

1.Thought process of each individual is different and it is quietly based on their moods. When it comes to a home, it should reflect a feeling of love and care besides having elegance. The colors and textures that surround the residents deliver the appropriate vibration which satisfies and uplift the mood and ambience.

2.On the other hand, cluttered spaces and closed spaces without having a little space for air and light to pass can deliver a negative vibe and depress the mood of the resident. In modern and contemporary style, black and white dominate the color palette, with some faded shades of blue, red, among other prime colors.

3.Minimalist Designs uses neutral colors with simple and necessary furniture and fixtures with no extravagant decorations. It boosts the sense of modern functionality and elevate mood of the dweller.

Final Note

To make your dream home budget friendly, uniform thinking should be there in each individuals of the family. They should talk to an expert in the field and take the preferences and comfort upfront and create personalized fusions. But before opting for a fusion we should check whether the elements have co-relation between them, otherwise the whole look will not look complete. Different set of fusion should be adopted for commercial and residential, as purpose of both the building is quite different. This modern era is consistently witnessing a sea change in every sector owing to science and technology. The modernized way of approach is enhancing the hygiene factors and transforming our lifestyle more smart and advanced. For example, AI generated faucets work using AI sensors, remote control curtains, automatic showers do not need a physical touch to work properly. In the upcoming years, more innovation will come and merge with existing technologies like AR, VR, AI, and create a revolution in the field of real estate and interior design.

Ökotech seeks to capture 25% share of uPVC doors and windows in north India

The uPVC segment in India is observing a yearly growth rate of 7%-12%

Aparna Enterprises has further expanded into the North Indian market with its uPVC brand, Ökotech, and the company is set to increase its domestic footprint to 200 markets. Ökotech seeks to capture 25% market share of the uPVC doors and windows segment in North India over the next two years.

The uPVC segment in India is observing a yearly growth rate of 7%-12%. In North India, there is a distinctive demand for customisable and environment-friendly uPVC products that can be attributed to a real estate market of largely stand-alone or independent homes. Additionally, there is a growing demand pipeline from high-rise apartments. Aparna Enterprises has effectively tapped into this market with Ökotech that produces uPVC doors and windows as well as profiles.

Aparna Reddy, executive director of Aparna Enterprises, said, “The Indian real estate market is expected to grow more than 12-fold in the next 25 years. This has created a spike in demand for quality building materials that can help develop strong, sustainable and environment-friendly buildings that stand the test of time. We are determined to support the country’s infrastructural and real estate needs.”

Mahesh Choudhary, president and CEO, uPVC Division of Aparna Enterprises, said, “In order to meet the increasing requirements of uPVC doors and windows, we are working towards improving our current production volumes by 70% by the beginning of next year.”

National, August 2023: Aparna Enterprises, India’s fastest growing building materials manufacturer, commits an investment of INR 150 crores in FY24 to proliferate its business and support its expansion to meet the industry’s escalating demand. This strategic commitment is a testament to the company’s unwavering dedication to delivering top-notch products and services that cater to the dynamic infrastructural needs of India. The company plans an outlay of INR 100 crores towards establishing a state-of-the-art uPVC facility at Rudraram, Hyderabad, to increase the monthly production of uPVC profiles by 70% from 700 tonnes to 1,200 tonnes, as well as windows by 150% from 20,000 sq. metres to 50,000 sq. metres. Additionally, another INR 50 crores will be utilised to expand Aparna Enterprises’ tiles, ready-mix concrete (RMC), and aluminium businesses.

The building materials industry is witnessing tremendous growth due to factors such as urbanisation, infrastructure development, and the soaring demand for real estate. It is estimated that the industry will grow by 8-12% over the next five years. As cities expand and modernise, the need for high-quality building materials becomes paramount. Aparna Enterprises, with its diverse product portfolio, including tiles, RMC, uPVC doors and windows, uPVC profiles, and aluminium doors and windows, is well-positioned to meet this demand. The company recognises the potential of these growth opportunities and aims to leverage them to solidify its position in the market.

Commenting on the development, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited said, “With our business footprint spread across the country, we are determined to provide comprehensive solutions to every person and institutions’ diverse infrastructural needs. Our ambitious growth plans are driven by our continuous efforts to offer the best products under the Aparna Enterprises banner. We are confident that our investment in the new uPVC facility and the expansion of our tiles, RMC, and aluminium businesses will enable us to cater to the evolving needs of our customers while strengthening our market presence. We are targeting a revenue of INR 2,100 crore by the end of this financial year.”

In a strategic move to tap into the West market, Aparna Enterprises has launched its RMC business in Mumbai, commencing operations in July 2023. This expansion will allow the company to leverage the growth opportunities in the region and further establish its presence. Additionally, the company plans to strengthen its Alteza business (aluminium doors & windows) by adding new dealers across key locations such as Delhi, Mumbai, Goa, Pune, Kerala, Tamil Nadu, Andhra Pradesh, and Telangana. These initiatives are part of the company’s commitment to expand its reach and capturing the emerging market opportunities.

Aparna Enterprises manufactures and markets its products under Aparna RMC, Vitero Tiles, Aparna Venster uPVC windows and Doors, Ökotech uPVC profiles, Aparna-Craft, Alteza by Aparna-Craft and Aparna Unispace (Luxury Showroom for Leading European Sanitary ware brands).

About Aparna Enterprises Ltd:

Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC windows and doors, Floor & Wall tiles, Aluminium window and door systems & Exterior Facades, Cold Roll form products (Steel reinforcements for uPVC windows & doors, Cable trays, False ceiling channels) and Elegant Bath spaces and Kitchens. Associated with several landmark projects for over 30 years, AEL is renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.

Pioneering Building Materials, Transforming Spaces – AEL

Aparna Enterprises Ltd (AEL) is a leading building materials company under the Aparna Group, founded in 1990 as a ceramic tile distributor and now excelling in various businesses within the building material sector. AEL attributes its growth to customer service, innovation, and adaptability to new technologies and market changes.

What sets AEL apart is our technical expertise, a diverse range of products, and a strong commitment to delivering high-quality output. The company utilizes advanced machinery and efficient production processes to minimize waste and offer cost-effective solutions. Collaborating closely with builders, architects, contractors, and specifiers ensures value-for-money offerings.

AEL prioritizes risk management, proactively identifying and mitigating potential risks, including supply chain disruptions, cybersecurity threats, and natural disasters. The company invests in technology and innovation to stay ahead in the competitive market and expand its product range.

With the building material segment projected to grow, AEL plans to expand operations across India, focusing on technology, talent, and customer satisfaction. Our vision is to exceed customer expectations at every step, from consultation to after-sales service. We contribute to the nation’s growth and development with our high-quality, sustainable building materials and by promoting responsible environmental practices in our operations.

Overall, Aparna Enterprises is committed to maintaining its position as a leading player in the building material industry through innovation, expansion, and a customer-centric approach while contributing to the growth of the nation through responsible and sustainable practices.

Aparna Enterprises eyes Rs 2,100 crore revenue by FY24

Aparna Enterprises Limited (AEL) is a flagship company of the Aparna group operating in the building material segment. The firm has evolved into one of the leading players in the country for quality building materials of the highest standards. Aparna Enterprises has set high benchmarks in the industry with its range of products.

Evolving constantly and embracing new technologies, AEL is focused on developing next-generation building materials, earning great recognition and trust from customers. The firm had shown a stellar performance in FY23 clocking a revenue of Rs.1,650 crore.

Aparna Enterprises Limited is targeting total revenue of Rs.2,100 crore by FY24 as the firm’s expansion is underway, establishing its presence across major markets driven by a strong demand for construction materials.

According to the experts, the estimates show the market size of the building material industry at around $225 billion. The projected growth rate for 2023 is around 10%, and it is estimated to clock a CAGR growth of 8% to 9% in the next five years.

While the industry shows a positive growth curve, Aparna Enterprises seizes this opportunity, setting up a new uPVC manufacturing unit in Rudraram, Hyderabad, with an investment of Rs.100 crores. With this new facility set up, the company’s production capacity of uPVC is projected to increase to 1,200 tonnes from the current capacity of 700 tonnes per month.

“The building material segment is an interesting space to be in. And COVID was a blessing in disguise as well because everyone realized the importance of having their own home, which boosted the real estate segment as well. And the demand boosted other segments, be it cement, steel, tiles or UPVC,” said Aparna Reddy, Executive Director, Aparna Enterprises.

Currently, Aparna Enterprises has a favorable presence in Vietnam, Bhutan and Bangladesh.

The company’s growth is complemented by the establishment of new company-owned stores and the firm is all set to explore new international markets like the United States, added Ms. Reddy.

She expects exports to contribute 10% of the group’s business over the next two years.

Ms. Reddy also quoted, “Although domestic consumption is high, we are also interested in exploring other international markets because pushing the Indian product has become much easier now compared to earlier times. There is a willingness to buy Indian building material now.”

At present, Aparna Enterprises Limited generates close to 70% of its business from private developers and up to 30% from government-related projects.

“We have started focusing more on government projects over the past three-four years. The government is also investing a lot in the medical and health segment,” she said.

Building materials to see 10% growth in 2023, thanks to industry momentum: Aparna Enterprises

The year 2022 saw a recovery for the building materials sector. The sector had a robust rebound due to the emphasis on infrastructure development and the rush to acquire real estate assets. The building materials industry recovered and moved in the direction of pre-covid levels. In 2022, the industry had a 10% rise. The sector is not showing any indications of slowing down as 2023 approaches; rather, it is headed in the direction of rapid expansion. Growth in the building materials industry is crucial for the economy as a whole since it employs more than 51 million people and accounts for roughly 9% of the nation’s GDP.

The country had 1,559 projects in the works totaling Rs 26.7 trillion ($352.3 billion), according to the Infrastructure and Project Monitoring Division of the Ministry of Statistics and Program Implementation (MoSPI), as of May 1, 2022. Even if some of those may be almost finished, the fact that so many large projects are still in the works shows the building materials sector has a lot of room for growth.

The expansion of residential and commercial real estate is another important aspect boosting the momentum. The number of new projects across the nation is predicted to significantly expand in 2023, which will raise the need for construction supplies. Even today’s millennials are starting to see a home as a need and a source of long-term stability. Even the market for luxury homes has seen favourable investments since the outbreak. This can need the use of strong, high-quality building materials. Additionally, the industry is benefiting from a growing awareness among individuals and corporations to embrace greener lifestyles. In 2023, the industry is anticipated to increase at a double-digit rate.

Ashwin Reddy, MD, Aparna Enterprises, added, “The govt’s vision to be a $5 trillion economy and the resultant investments in infrastructure is a key factor driving the growth of the sector. Be it the National Infrastructure Pipeline (NIP), or Pradhan Mantri Gati Shakti National Master Plan; the impact on the building material industry looks optimistic. From a sub-sector point of view, RMC, uPVC window and door systems, tiles, and manufactured sand are expected to be the biggest gainers as more and more customers are looking for alternatives that reduce the usage of natural resources. For instance, manufactured sand or Robo sand is an excellent alternate to river sand, and the adoption of this helps in reducing the mining of sand for construction. Similarly, uPVC window and door system is a good alternative for wooden windows and doors.”

The market opportunity for the sector is enormous, but it will need a concerted effort from all the stakeholders, including the government, for it to be realised. The Indian RMC market is now valued at $25 billion and is anticipated to expand by an average of more than 15% over the following four years. Not far behind is uPVC, the market for which is anticipated to grow by 11% annually and reach $7.3 billion by 2025.

Inflation is one of the important issues that will need a prompt response. The cost of raw materials is increasing as a result of state government taxes and supply chain disruptions. Inflation results in rising labour and raw material costs. Once it is in check, the expenses may be brought down to a level that is affordable for the participants that are active in the market. The government may consider lowering interest rates if the inflation returns to normal or is brought under control because the segment is also severely impacted by the rise in interest rates. In the interim, interest subsidies may be given to the producers of critical building materials to combat the anomalous rise in manufacturing costs. Thirdly, a persistent problem is a shortage of competent labour. In 2022, the construction industry saw an 85% lack of competent workers, according to Statista. Therefore, a foolproof strategy is needed to prepare the workforce for future demands.

Last but not least, the many permissions needed for each infrastructure or real estate project increased the difficulties already faced by category players.

The Indian government has made several interventions in the building materials business during the past two to three years, but there are still many issues that need to be resolved for a brighter future.

Navigating Leadership Challenges: Insights from Ashwin Reddy

Ashwin Reddy, Managing Director of Aparna Enterprises, expresses his views with SiliconIndia about Aparna Enterprises Limited, the challenges it successfully overcame following the pandemic, how modern-day buyers are looking forward to getting innovative building materials, and AEL positively keeping up with all of the advancements, client expectations when purchasing the ideal building materials, how Vitero had a huge success in the tile manufacturing industry, and much more.

Can you describe leadership challenges you overcome as a leader?

The biggest challenge a second-generation leader faces is acceptance from existing stakeholders. Since people look up to leaders for inspiration and decisiveness, every leader requires to develop the wisdom to steer the organization in the right direction.

The other crucial challenge often faced by leaders is to constantly refine policies and processes to ensure a learning and progressive culture in the organizations. Policies and processes define the organization’s growth span. Mentioning it in the HR manual is not enough, as a leader one will need to practice and lead by example. For instance, if you want to build an organisation that has an open-door policy, you may have to keep your doors open for feedback and suggestions from across employees.

Do you ever face challenges in getting to a consensus with other leaders in the company?

Disagreements are bound to happen between people, however if clarity in objectives is aligned across stakeholders, it reduces friction and facilitates an agreement.

The ability to articulate the purpose clearly and openness to hear others’ feedback are must-have skills. If you are able to communicate your ideas while also understanding your team’s views and opinions, you will be able to come to a decision that is beneficial for the organisation.

How do you measure your progress in terms of being a business leader?

Turnover and profits are primary indicators of an organization’s growth. However, an organization’s success can also be measured by observing how it manages and grows its physical (employees & machinery) and virtual (brands, intellectual property) assets. Measurement of progress should not be unilateral, rather it should take into consideration all the different factors that are critical for the organisation. Creating a positive work culture and imbibing values such as equal opportunities with a growth path, laying down a vision, and charting down a long-term growth strategy with measurement metrics are also yardsticks that allow measuring success.

Can you tell us about the brand, “Vitero” and what are the steps you took to make it a success?

Vitero as a brand had grown significantly in a short span of time. Started operations in 2018 Vitero now produces 30,000 sqm of floor & wall tiles every day. These tiles are sold through a rapidly growing network of dealers across several states in India and Vietnam. The growth is a result of constant focus on durability and high quality in the tile manufacturing process. Vitero Tiles are manufactured using cutting-edge technology. The manufacturing process is followed by stringent quality-checking measures which ensure that only high-quality tiles make their way out of the manufacturing facility.

What is your overview of the building material market in the country?

Building material is an emerging market and has grown significantly since post covid lockdowns were released in India. The growth of the infrastructure industry and the revival of the real estate industry are having a positive impact on the growth prospects of the industry. Currently, the building material industry stands at around $225 Billion in terms of market size. The sector is projected to register a growth of 10% in 2022 and a CAGR growth of 8% to 9% over the next five years.

What are the major expectations any client (Individual or organization) has from a building material firm?

The expectations may vary slightly from product to product. However, the most sought-after requirement or expectation of any client, be it an individual or organization are:

Quality of the product– Customers go for products offering higher value for their money. Offering quality products is a value that clients always appreciate. Offering client-quality products improves the trust and faith in a particular brand. Word-of-mouth is the strongest publicity and there is nothing better than being known for quality.
Timely delivery: In today’s world time is money. Be it organisations or individuals they appreciate building material providers who can help them with the timely delivery of products. Timely delivery helps in streamlining the construction process and even ensuring the construction is well within the budget. Apart from labor-related delays and costs, delay/nonavailability of building material on time is a major concern during construction.
Customisation: Customers are increasingly looking for products that are best suited to their needs. Agility to provide customisation is a key factor that customers are looking for while finalising the building material products.

In the Race for High-Rise Innovation, uPVC Leads the Way

“This material has become a favourite choice for a wide range of residential and commercial projects. uPVC windows and doors also offer excellent insulation against rain, superior UV protection, sound insulation, and are also resistant to salt water, termites, fire, and strong winds,” says Mahesh Choudhary, President & CEO, Okotech, Aparna Venster & Alteza

The construction materials sector was among those with the greatest effects during the epidemic. However, the business swiftly found its footing again, and things are much better now. The market size of this particular area is estimated to be approximately USD 225 billion, and it is anticipated to rise by 10% this year. Allied sector segments including ready-mix concrete, uPVC, and tiles are prepared for an optimistic future.

Particularly in recent years, uPVC has shown admirable signs of recovery; it now has a substantial market presence and has regained the majority of its pre-pandemic pace. This enduring image is a result of customers and architects progressively realising the possibilities of uPVC’s strength, durability, simplicity of installation, and affordability of upkeep. This material has gained popularity as a preferred option for a variety of residential and commercial projects. Additionally, uPVC windows and doors provide great rain protection, exceptional UV protection, sound insulation, as well as resistance to fire, high winds, salt water, termites, and fire.

Its wide range of attributes also enables it to find use in a variety of industrial contexts; one such use is the construction of windows and doors for tall structures. Today, high-rise structures are typical sights. In fact, the number of high-rises in a well-known metro area is frequently its defining characteristic. Additionally, this opens up a world of opportunity for the related construction materials sector. Doors, windows, and other structural components for these structures must be strong yet stylish. uPVC windows and doors are useful in this situation.

uPVC windows and doors are ideal for high building structures for a number of reasons, including the following:

Wind resistance: This is one of its most notable characteristics. uPVC windows and doors can withstand winds that bring large volumes of dust, salt, and other debris, making them ideal for high-rise buildings located both in the middle of a busy metropolis and by the sea. These materials also aid in preventing creaking or whistling noises and make these windows and doors appropriate for high-velocity winds. For increased strength, certain uPVC window companies now provide windows with hurricane bars.
Safety and security: These are also important in high-rise buildings. Another explanation for why uPVC is quickly gaining favour in the high-rise sector is that it is highly secure and strong. The windows and doors include single and multi-point high-security locking mechanisms connected to the profile’s frame, providing a high level of security. These windows and doors are protected by a thick layer of galvanised steel, making them extremely difficult to break into.
Customizability: uPVC windows and doors are also extremely customisable. These windows and doors are available in a variety of colour and lamination options and require very little upkeep. This provides them an advantage over traditional materials since they can be customised to fit any theme, which is especially important in the case of high-rise buildings.
Eco friendly nature: The material’s eco-friendliness and recyclability are the material’s finest features. uPVC has emerged as one such material that fits the bill for these purposes during this time period, when global warming has worsened and companies all over the world are striving to decarbonize and follow the sustainable path. They survive for decades because of their toughness and longevity, and an added plus is that they are created from bio-degradable materials, so they do not hurt the environment in the long run.
Tactile energy-saving features: One of the material’s far less discussed advantages is its tangible energy-saving capabilities. Today’s escalating energy prices necessitate asset optimization within residential/commercial spaces. Installing uPVC windows and houses would help to tackle this problem to some extent, since they may save up to 30% on family energy expenditures. Because uPVC windows and doors are resistant to extreme temperatures, they help limit heat gain in the summer, keeping home interiors cooler. This allows homeowners who install uPVC windows and doors to automatically reduce their power use.

As the building material industry/real estate sector decarbonizes, builders and homeowners are increasingly turning to uPVC for window and door needs. With uPVC quickly gaining popularity in high-rise development, more builders are trying to include this material in their designs. The demand for uPVC will only grow as areas of application for it become available. If you want a sustainable, yet robust material for your windows and doors, uPVC is your best choice.

AEL Takes Pride in Manufacturing the Finest uPVC Materials for Balcony Windows & Doors

A balcony lets you experience the outside world while sitting in the comfort of your own home. Additionally, it allows for the entry of natural light and radiates a positive vibe throughout our homes. So, here’s a guide to enhancing the beauty, style, and inspiration of your balcony.

uPVC serves its best!

Choosing the appropriate material is the first step in designing a cozy and pleasant atmosphere. uPVC is one of the best materials for balcony doors and windows. The performance of uPVC windows and doors is excellent, and maintenance is minimal. They are resilient, do not rust, corrode, or distort, and maintain their brand-new appearance for years. Noise levels are reduced by up to 30 to 40 dB due to the multi-chambered design and double seal mechanism. The steel reinforcing is used with uPVC windows and doors to strengthen their durability over time. They allow for more design and colour freedom because of their agility.

Most Delectable Designs

Another critical factor that needs to be considered before choosing your balcony windows and doors is – Design.

The following are a few popular uPVC balcony doors:

Casement doors: They are easily accessible as they do not have any obstructive railings. They can bring more ventilation and sunlight into the home and provide a clear view of the skyline outside. These doors open both inside and outside.

Sliding doors: These doors generally help you save a lot of space and make the balcony look spacious. They also provide amazing views of the stunning exteriors. These large sliding doors provide an aesthetic appeal to your home.

Slide and Fold Doors: An ideal one for balcony doors up to 4 to 5 meters as it allows one to choose how much of the door should be left open. It helps give a classic look and feel to the balcony.

Some of the popular window styles widely available include:

Casement windows: These are also known as side-hung windows and are better suited to any given space. Owing to its design, it lets in more sunlight and ventilation.

Sliding Windows: They are the ideal choice in rooms where the space, especially space to accommodate the window frames is restricted. They are easy to operate, allow ample light inside and help maintain safety and security.

Villa Windows: An ideal choice for a classy home, Villa windows are for superior comfort and aesthetics. The villa windows come with an iron grill, a double sash for panels with glazing, and an option to add a bug/mesh screen.

Arch Windows: These are also known as arch-top or radius windows. They are unique in design and have square bottoms and a half-circle on top. They have a robust frame and chambers to reduce heat loss and improve thermal performance. The reinforced frames ensure safety, security, and insulation from heat and sound.

The balcony is your private spot, perfect for reading a book or enjoying a nice cup of coffee. Therefore, be wise when choosing the material and style for the balcony windows and doors.

Mr. Ashwin Reddy, Aparna Enterprises’ Managing Director, discusses sustainability, business growth, future plans, and more!

Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Since 1990, Aparna Enterprises Limited is a leader in the distribution of building materials and is one of the largest Tile Distribution companies in India. Aparna Enterprises offers high-quality building material products and adheres to industry standards by adopting eco-friendly practices. AEL takes pride in holding the greatest market share in South India in a variety of building-material goods such as RMC (ready-mix concrete), uPVC Window and Door Systems, uPVC Profiles, Tiles, sanitary Ware & Kitchens, Aluminium Window & Door Systems, and Facades & Exteriors. AEL has been associated with various landmark projects for over three decades and is internationally acclaimed for setting standards in technology, research, design, and quality.

Aparna Enterprises Limited will advance in shaping the building materials sector more sustainably

The growing awareness among consumers about the need to adopt sustainable practices is having a positive impact on the building materials industry. Customers today prefer to live in a space that is environmentally sensitive and uses recyclable material. Even builders and contractors are very vigilant about the material they use while raising a structure. Instead of wood customers are opting for uPVC and aluminium as materials for window and door needs. Our uPVC profiles under the brand name Okotech and uPVC window and door systems Aparna Venster, along with Alteza Aluminium windows and door systems, have been registering significant growth year on year. Similarly, the trend of replacing wooden or stone flooring with wooden and stone finish tiles is also an outcome of this growing consciousness. The demand for manufactured sand, another offering from our end is also fast gaining traction. Apart from being a good alternative to natural sand, it helps the construction industry to reduce the impact it leaves on natural resources like river sand. The demand for M sand has been growing steadily for the past 4-5 years.

Aparna Enterprises offers several key products and solutions

Founded in 1990, Aparna Enterprises is one of the leading building material product manufacturers & suppliers in the country. Operating through a range of businesses namely – Aparna RMC (ready-mix concrete), Aparna Venster (UPVC Window and Door Systems), Okotech (UPVC Profiles), Vitero (floor & wall Tiles), Unispace – (trading & retailing of luxury Sanitary Ware & Kitchens), Alteza (Aluminium Window & Door Systems) and Aparna-Craft (Exterior Facades).

The role that RMC (Ready Mix Concrete) will play in future carbon-neutral cities

As the sensitivity towards adopting sustainable practices will increase, usage of RMC will increase significantly. Aparna Ready mix concrete encourages replacing natural sand with manufactured sand and thereby allow construction players to adopt environment-friendly construction practices.

Aparna Enterprises’ products and solutions are distinctively unique from those of other brands.

Aparna RMC uses Manufactured Sand (also known as M Sand or Crushed Sand), instead of river sand, for preparing the concrete mix. M Sand is better suited for the concrete mix as it is processed in quarries and is relatively free from silt & clay and offers better compatibility with cement, helping in making a better quality concrete mix. Apart from that, residual materials like Fly Ash and GGBS (Ground Granulated Blast furnace slag) are also used in the products. These products are waste materials generated from different processes (e.g. thermal power generation and steel production) and help in improving the quality of the concrete mix. All of the other products are made under the toughest quality standards & the majority of them are certified under ISO 9001:2015, ISO 14001:2015 & ISO 45001:2018. The uPVC profiles used are ROHS compliant. The vitrified tiles are manufactured following BIS standards and are ISI-certified. The Aluminium profiles used for premium window and door systems are 3kPA compliant

The evolution of Ready Mix Concrete in the construction field

More and more customers are opting for RMC and manufactured sand over the traditional way of preparing concrete mix and usage of river sand in the concrete mix. This trend is expected to continue and increase in upcoming years. The majority of commercial buildings, hi-rise structures, and infrastructure projects are raised using RMC only. As a push towards Infrastructure and construction is expected in upcoming years, it will give a required boost to RMC Industry, along with other building material products.

Aparna Enterprises is committed to environmental sustainability

Aparna Enterprises not only manufacture environmentally friendly products but also use green and recyclable Input material in manufacturing processes. Apart from using manufacturing sand in Ready Mix Concrete, the uPVC profiles which are used for making uPVC windows and doors, are lead-free and recyclable products. The aluminium window and door systems are made with an aluminium alloy which is an architect-grade alloy and is also completely recyclable. These window and door systems are not only recyclable but also save money for the inhabitants during usage and upkeep as they reduce energy bills and don’t require much maintenance/repainting for a long time. To avoid creating pollution in the tile manufacturing process, natural gas is used to fire the kilns which produce high-quality floor and wall tiles. All these products along with the curtain wall system and exterior facades that we manufacture, help in reducing carbon footprint and energy conservation in any commercial/residential structure.

The building materials market evolution in India, and the major growth drivers

The building material industry is currently a $225 Billion in market size. The focus on infrastructure development by the government and the rapid growth of urbanisation will help the industry to grow.

The business growth and expansion plans of Aparna Enterprises

The sector is projected to register a growth of 10% in 2022 and a CAGR growth of 8% to 9% over the next five years and Aparna Enterprises is well-prepared to leverage the market opportunities that may open up. Aparna Enterprises is in process of vertical and horizontal expansion of the offerings and capacities to cater to this increase in demand having invested Rs. 100 crores to double the tile manufacturing capacity from 15,000 sq. mt tiles per day to 30,000 sq. mt per day. Also launched 80 x 160 cm tiles, with this increased capacity. Having won an investment of Rs. 80 crores, uPVC profile production capacity has increased from 450 tons a month to 700 tons a month. With an additional investment, this capacity is set to be increased to 1100 tons a month by end of this year. Also expanding the market reach. Aparna Enterprises is in process of launching several new products to expand its market presence.